As a busy business practitioner or company owner you would normally be excused from responding negatively to an important conference announcement or invitation. It is understood that you are extremely busy and perhaps, if the business is a small one, your resources are limited and, perhaps even still, you are the only one endeavoring to steer your ship forward. But the excuse is futile and rejected out of hand. Why is this? First of all, and in this day and age, a physical presence is no longer necessary.
Business owners and staff supervisors do not need to sacrifice much of their operating time. They can still register representatives to attend a critical or worthy conference. And they can be part of that vital conference right at their desktops. They access all typical aspects of the conference via a live feed. But in order to make the most of such attendance, acute attentiveness will be required. It can, therefore, be argued that remaining in the office or work environment can be conducive to distractions away from the live conference.
While it is also possible to view live demonstrations, as the practical case may be, a physical presence would be preferred. More intimate and close up attendance at analytical chemistry conferences may be a best practice going forward. Right on the spot, attendees are first in line to field important questions. Challenges can be addressed straight away, long before the conference closers, given that conferences only have a limited timeframe.
Chemical analysis work is intricate enough as it is, and every professional closely associated with the work should know better on the values of direct involvement at conferences rather than defer from it for however many (in)excusable reasons. It is tantamount to taking a scholarly approach to work which can only yield good results.