Creating a custom brand for your very first company is one of the most exciting exercises you will be taking part in as you proceed with the preparations of setting up your new business. Rebranding also has its moments. Those of you who have been established for some time may know the feeling. Things tend to get a bit stale after a few years, and there is nothing more invigorating than a good dose of branding, or in this case, rebranding spring cleaning.
It is not merely a case of wishing to give your image a fresh coat of paint. Market forces have dictated this necessity to you. All in all, as great and exciting as all this work can be, you still need marketing, advertising and branding expertise to help you along. This is not something you can get through on your own. While you do need professional help, you also need a fresh pair of eyes to help you with the exercise.
And if you feel the need to rebrand on wheels, you won’t be needing a fresh set of wheels. Unless, of course, your ageing fleet is due for an overhaul. The point being that it is one thing being able to learn how to rebrand a company, but quite another when you need to impress your image on a motorized fleet that is essentially always going to be mobile and on the road. In this fashion, there is the potential for your brand to reach substantially more (potential) customers.
And for this mobile exercise (yes, quite literally), you will need the appropriate expertise. Here, you will be dealing with a team of graphic designers and printing engineers that are accustomed to transferring right sized logos to trucks and sedans.